Product Hunt Launch: All Things Explained

2 min readMar 23, 2023

Product Hunt is one of the most popular platforms for getting your product discovered. It’s free, has thousands of tech enthusiasts in the community, and has brought many companies fruitful results. But what does it take to achieve an effective launch on Product Hunt? Find out all the details.

Product Hunt has become a go-to platform for startups and established companies alike, but why?

1️⃣ One of the main benefits of launching a product on Product Hunt is the exposure it provides to a community of tech enthusiasts and potential customers.

2️⃣ Besides, a Product Hunt launch can significantly increase brand awareness and credibility, as well as generate valuable leads and sales.

3️⃣ Plus, companies get a lot of feedback from users. This leads to a better understanding of market demand and, ultimately, how to build a better product.

Which companies reaped the benefits of Product Hunt?

Some of the biggest names in the tech industry, such as Airbnb, Loom, Dropbox, Figma, and Slack, have achieved tremendous success thanks to their Product Hunt launch.

What should you do to reach a successful product Hunt launch?

You might have a great product, but getting it in front of the right audience is crucial for success. So, what are some tips for a successful launch?

🟡 First, be sure to build a strong community of supporters around your product beforehand and ask them to spread the word. This could be done through social media, email marketing, or even networking events.

🟡 Second, create a compelling pitch that clearly communicates the value proposition of your product. Highlight what sets it apart and why it’s worth trying out.

🟡 Lastly, aim for engagement, not just votes. Encourage feedback and comments to get users invested in the product and its success.

What else should you know?

Keep reading to find lots of additional tips, steps to take, and a checklist to facilitate your successful launch on Product Hunt 👇




Digital product studio. We help early-stage startups (<$100K) and scaleups ($1M+) grow faster by creating products that drive results.