Pitching to Investors: What to Cover and How to Succeed

2 min readApr 20, 2023

Pitching to investors can be a nerve-wracking experience that often requires more than one attempt. Yet with the right approach and due preparation, you can increase your chances of success. We’ll go over the investor pitch best practices and common mistakes to avoid.

No startup will skyrocket without money. And going to investors or VCs is one of the ways to get the needed funding.

What makes pitching to investors tough? 🤯

➡️ For one thing, they hear thousands of pitches, so they’re always looking for something innovative, unique, and with high potential.

➡️ Competition is severe as multiple entrepreneurs are fighting for the same investment.

➡️ Topping that, investors are usually laser-focused on ROI. Therefore, those startups or products without a solid plan in terms of finance and business will have fewer chances to get funded.

➡️ Moreover, finding the right investors who are interested in the required niche or sector is challenging too.

How to Pitch for Investment: Best Practices 📋

It isn’t easy. But which strategies should you have in place to increase your chances of success? Here are a few notable pointers:

🔸Remember to do your homework (research the investors you are pitching to and tailor your pitch to their interests, portfolio, thesis, and investment history).

🔸 Be confident and concise in your presentation (highlight the most important aspects of your business and make sure to clarify how it can benefit the investors).

🔸 Don’t be afraid to show your passion and enthusiasm for your venture (your devotion to your project may be contagious and motivating for potential investors).

🔸 Follow up after the pitch (be prepared to be open to feedback, critique, and suggestions for improvement).

Of course, that was just the tip of the iceberg. For a more in-depth overview of the do’s and don’ts during investor pitches, browse the detailed guide below filled with valuable recommendations 👇




Digital product studio. We help early-stage startups (<$100K) and scaleups ($1M+) grow faster by creating products that drive results.