How to Plan and Launch an MVP: A Go-to-Market Strategy
How do you plan the launch of your minimum viable product? What should you include in your plan? This article explains how to form an effective MVP launch strategy, goes over popular release approaches, and shares multiple tips.
Launching a built product can feel overwhelming 🤯, but with the right MVP launch strategy and plan in place, it can become much simpler.
What should an MVP launch strategy focus on? 🚀
In essence, it must emphasize how to maximize feedback from users. The reason for that is that MVPs are meant to gather initial data about the product via user feedback and analyze user behavior. This will allow for making conclusions about whether the solution is user-friendly, lives up to expectations, and what should be changed or enhanced. Hence, the launch is needed to inform further product development.
What should an MVP launch plan include? 📋
The MVP launch strategy and plan should include the following:
🔷 identified target audiences;
🔷 appropriate distribution channels that make sense for the product;
🔷 set development expectations and milestones;
🔷 what will be used to monitor user engagement (KPIs to determine success);
🔷 the value proposition of the MVP;
🔷 research of competitor solutions and market analysis;
🔷 a risk mitigation and disaster recovery plan.
By following these steps while creating an MVP launch strategy and plan, you can ensure that your MVP is set up for success when it is time to release it. For a more detailed overview of the process and tips on building an effective go-to-market strategy, browse this comprehensive guide 👇