How to Develop a Startup Marketing Strategy and Make It Work

3 min readNov 16, 2023

Don’t know where to start with your startup marketing? Let’s dive into the specific steps to take to develop an effective marketing strategy for startups.

Embarking on a startup journey is an exhilarating endeavor, but the real hurdle lies in effectively promoting it. Without a well-thought-out marketing strategy, even the most innovative and promising startups can struggle to gain traction in the competitive market 🎯

How can you enhance visibility and build brand recognition? And are there any proven tactics that are worth exploring? The truth is that there’s no specific set of tactics that’ll work for 100% (no one can provide you with such answers, as it takes time and requires testing). Nonetheless, here are a few steps to get you started.

1️⃣ The first step in promoting your startup is to do your research.

  • You have to know who you’ll be marketing to (your target audience, their needs, and pain points).
  • Likewise, you must learn about the market dynamics, trends, and gaps.
  • Next, find out all there is to know about your competitors.

2️⃣ With that done, work on your value proposition and branding assets (logo, colors, etc.). You have to concisely explain how your product stands out and which value it brings, so you can use it across all your messaging.

3️⃣ Based on that, you have to decide on your objectives and budget. What do you want to achieve with marketing? How many resources do you have to set aside? Which tasks are your top priorities?

4️⃣ Then, you have to ensure that people are aware of your startup’s existence. It is crucial to establish a strong online presence to achieve this.

  • For example, by building a professional website (or at least a landing page). You have to introduce people to what you’re doing and showcase your product or service.
  • Additionally, creating engaging content can help you reach a wider audience.
  • Don’t forget to make the most of social media platforms, communities, and directories, too, as backlinks are important, and you need to use all channels possible to get discovered.

5️⃣ Make sure to measure the effectiveness of your marketing activities by keeping an eye on the performance metrics. It is best to set measurable goals and use KPIs to determine whether the selected tactics are working or not. Based on the results you discover from data, amend the plan and test those strategies that are a good fit for your business.

Is that it? Of course not, as effective startup marketing takes just as much effort as building the product itself. Continue reading to find a detailed explanation of every step to take with tips and examples 👇




Digital product studio. We help early-stage startups (<$100K) and scaleups ($1M+) grow faster by creating products that drive results.